The team behind the tech

Specialists.
Not generalists.

We spent decades inside large agencies before building Boost without the layer we kept running into there. The specialist doing your work is the person you talk to.

A specialist team,
by design.

Purposefully boutique

We've worked inside the global 'big agency' machine. We saw the fragmentation and the bloat, and we left. Boost is built the other way round.

Two jobs, not twenty

We acquire demand and we convert it. That is the whole list: no PR retainers, no organic social. Two jobs, and enough of the week to do both properly.

Our domain expertise

AcquirePaid Media · SEO & AI Visibility
ConvertCRO · Website Management

"We report on the metrics that tell you whether you made money. The ones that only look good in a deck don't make the report."

The Boost narrative

A decade of eCommerce mastery.

We've been building eCommerce businesses in South Africa for nearly a decade. Our team has almost thirty years of marketing experience between us.

We didn't just follow the trends. We figured out what actually works when data and media work together to drive real profit.

10+

eCommerce immersion

30+

Marketing experience

50+

Success stories

Our team

"Profit, not vanity"

The Boost methodology

Built by founders

We market software.
We build it too.

Our roots are in engineering. Before we were an agency, we were a team of software founders building in eCommerce and automation.

We understand the product-growth loop because we have run it for over a decade, on platforms that support thousands of businesses across the continent.

Chris Edington

Chris Edington

CEO • Former CTO

"We built Boost to be the technical growth partner I wish I had while scaling my own SaaS products."

Our software portfolio

The human engine

Our performance specialists

Meet the engineers behind your growth. We combine multi-decade experience with modern tactical precision.

Mike Joubert

Mike Joubert

Chairman & Advisor

Mike is a business leader, entrepreneur and board director with 35 years of experience spanning global corporations and start-ups.

Chris Edington

Chris Edington

Chief Executive Officer

Chris heads the Boost Marketing team and is also CEO and CTO of Shopstar, with over ten years of digital marketing experience.

Elizora Yarnell

Elizora Yarnell

Chief Operating Officer

Elizora brings over 13 years of experience leading marketing teams across various sectors, with expertise in operations and strategy.

Dylan Klichowicz

Dylan Klichowicz

Head of Boost Marketing & Performance Specialist

Dylan is a digital marketer who specializes in conversion and lead generation strategies.

Hannah Merzbacher

Hannah Merzbacher

Performance Specialist

Hannah is a Google Ads certified marketer focused on creating and optimising campaigns that drive results.

Bronwyn Furno

Bronwyn Furno

Head of Customer Onboarding and Design

Bronwyn leads customer onboarding and design, bringing versatility and innovation to her role through diverse experience.

Mark-Anthony Gonçalves

Mark-Anthony Gonçalves

Conversion Rate Optimization Lead

Mark-Anthony specializes in marketing strategy and digital campaigns, bringing expertise in Paid Media and Marketing Strategy.

Justine Bowman

Justine Bowman

Account Lead

Justine brings over 15 years of agency experience to Boost, with a strong background in traffic management and client operations.

Core Principles

Our Agency DNA

We removed the layers a typical agency puts between you and the work. Four principles are what's left.

Precision Spending

Custom tracking and real-time signal analysis sit behind every budget decision, so spend follows evidence rather than instinct.

Radical Transparency

Your data belongs to you. You get live access to the same performance numbers we work from, described in plain language rather than agency jargon.

The VIP Experience

We keep the client roster small, so every brand gets direct attention from the senior specialists doing the work.

Iterative Excellence

Digital marketing changes fast. We keep tests running so the account reflects what works now, not what worked when we onboarded you.

Chris Edington photo

Get in touch with our team

Interested in learning more about how we can help your business grow? Chris is here to discuss our tailored strategies and answer any questions you may have.

Chris Edington

Chief Executive Officer