Property Marketing Experts

Generate
quality leads.

We run paid media and landing pages for property developers and estate agents, targeted by suburb and price band so the enquiries are worth calling back.

Team
Team
Team

Property Specialists

Property marketing specialists

This isn't lead gen — it's trust building

You've paid for leads that were never going to buy or sell.

You've worked with agencies that couldn't target your actual market.

You've tried to explain that property decisions take months, not days.

You've questioned whether digital marketing even works for real estate.

Property is different. High stakes, local markets, and long decision cycles.

We get it. We build systems for buyers who need nurturing, not hard sells.

Here's what makes property marketing different

Hyperlocal precision

Geo-targeting down to neighborhoods and postcodes. We reach buyers and sellers in exactly the areas you serve.

Qualified lead focus

Lead forms and funnels designed to filter out time-wasters. Every inquiry has genuine intent behind it.

Visual-first campaigns

Property photography and video that stop the scroll. We showcase listings in ways that drive viewings.

Trust-building journeys

Nurturing for decisions that take weeks or months. We stay top-of-mind throughout the entire property journey.

Trusted by Property Professionals

PGP

Two jobs, one team

How we grow property businesses

A location-focused strategy: attract local buyers and sellers with targeted ads, then convert enquiries into viewings and instructions.

Paid media management

Attract serious buyers and motivated sellers in your area

Hyper-local Google Ads

Own the searches for agents and homes in your areas, geo-targeted down to postcode level.

Facebook & Instagram ads

Property visuals and carousels targeted by life events, income and homeownership status.

Portal alternatives

Direct acquisition channels that generate leads you own, reducing dependency on expensive portals.

New development launches

Phased campaigns that build buzz and reservations for off-plan developments through to completion.

Conversion rate optimization

Turn website visitors into booked viewings and valuations

Property landing pages

Immersive pages with virtual tours, floorplans and instant viewing bookings that convert clicks into enquiries.

Lead form optimization

Forms that qualify serious buyers and sellers while cutting friction for genuine enquiries.

A/B testing & page optimization

Headlines, layouts, imagery and calls to action tested to find what drives viewing requests.

Retargeting & re-engagement

Remarketing that keeps your listings in front of browsers until they're ready to act.

Pricing

A flat fee, not a fee per lead

No percentage of ad spend and no charge per enquiry — a flat monthly fee per service, so precision pays you rather than us. Current fees live on the service pages.

Property marketing — frequently asked questions

How our services, pricing and targeting fit estate agencies and developers.

Paid media management does most of the work: Google Ads for people already searching in your areas, Meta for the demand that hasn't reached search yet, and LinkedIn where developments need to reach investors. Conversion rate optimization then works on the landing pages and enquiry forms so more of that traffic becomes viewings and valuations.

A flat monthly fee per service, not a percentage of ad spend or a fee per lead. Property campaign budgets swing with stock and season; a flat fee means our income doesn't depend on pushing your spend up. The current figures are listed on each service page.

Estate agencies and property groups, including Pam Golding Properties — Southern Africa's largest independent property group — where we run the national South African account alongside Mauritius and the Seychelles. The published case studies for all three accounts are on our case studies page, with the live figures updating on the live case studies feed.

Yes — that targeting is most of the job. Campaigns are built by suburb and price band so ads reach people who can actually buy where you sell, and enquiry forms are designed to qualify intent before a lead reaches an agent. It costs the same to show an ad to the wrong person as the right one, so precision is where the efficiency comes from.

Cost per qualified lead, tracked per channel against a matched prior window. In our published Pam Golding work that meant reporting lead volume and cost per lead movements honestly — including flagging where a percentage looked spectacular only because tracking had been broken before we fixed it.
Hannah Merzbacher photo

Speak with a property marketing expert

Ready to generate more quality leads for your property business? Let's discuss how we can help you attract serious buyers and motivated sellers in your local area.

Hannah Merzbacher

Property Marketing Strategist