Microsoft Advertising Partner

Expand your
search reach.

We use Microsoft's audience data and LinkedIn integration to reach high-value searchers that Google misses.

Direct Strategic Access

Microsoft Bing

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Expand your reach with Microsoft Advertising

Microsoft Advertising reaches millions of users that Google doesn't. With exclusive LinkedIn profile targeting and often lower CPCs, Bing Ads is a powerful addition to your paid search strategy.

Search campaign management

Tap into Microsoft's search network reaching millions of unique users

LinkedIn profile targeting

TargetIcon by job title, company size, and industry using LinkedIn data

Import & optimization

Import your Google Ads campaigns and adjust targeting for Bing's audience

Pricing

Bing Ads management

Get a tailor-made Microsoft Advertising solution that reaches new audiences.

Bing Ads management

Starting at

$1,200/month

Flat monthly fee per channel — never a percentage of your ad spend.

How we determine pricing

Your advertising budget
The budget assigned for ad spend will influence the management fees.
Channel deployments
The number of channels you choose to run advertising on will influence the management fees.
Strategic requirements
The best results come from a tailor-made solution designed to suit your goals and objectives.

Why Boost

What makes Boost different

Microsoft ecosystem

Boost Marketing

Campaigns tuned for Bing, Edge, Copilot and the Microsoft audience.

Typical agency

Bing treated as a Google afterthought.

LinkedIn profile targeting

Boost Marketing

B2B targeting by company, industry and job function Google can't match.

Typical agency

Microsoft's unique targeting left switched off.

Import done properly

Boost Marketing

Google campaigns imported, then rebid and restructured for Microsoft's auction.

Typical agency

A one-click import never touched again.

CPC efficiency

Boost Marketing

Cheaper clicks on the same keywords, harvested deliberately.

Typical agency

The lower-cost channel ignored entirely.

What's included

What's in your Microsoft Advertising management

The Microsoft network run as a first-class channel, not a Google afterthought.

Microsoft network

Reach Bing, Yahoo, AOL and Edge users that Google misses.

LinkedIn targeting

Target by company, job function or industry using LinkedIn profile data.

Lower CPCs

Often 20–30% cheaper clicks than Google for the same keywords.

Google import, done right

Campaigns imported, then rebid and restructured for Microsoft's auction.

UET conversion tracking

Universal Event Tracking implemented so results reflect real conversions.

Audience network control

Microsoft Audience Network placements tuned or excluded on performance.

Related services

Works even better together

Acquiring demand and converting it are two halves of the same job. Most clients run more than one.

Acquire

Paid media management

Full-funnel paid campaigns across Meta, TikTok, LinkedIn and more — engineered for ROAS.

Learn more Convert

Conversion rate optimisation

Hypothesis-driven A/B testing that turns the traffic you already have into more revenue.

Learn more Both

Full-service growth

One team across paid media, organic search, CRO and creative, accountable for the whole funnel.

Learn more

Bing Ads — Frequently Asked Questions

Whether Microsoft Advertising is worth it, budgets, fees, and how we go beyond a Google import.

For most search advertisers, yes. The Microsoft network reaches Bing, Yahoo, AOL and Edge users — heavily desktop, professional and older-skewing — and CPCs often run 20–30% below Google for the same keywords. It's rarely your biggest channel, but it's frequently your most efficient one.

A sensible starting point is 10–20% of your Google Ads budget — enough to gather data across your core keywords. Because CPCs are lower, even modest budgets produce meaningful volume. We'll model it from your existing search data before you commit.

A flat monthly fee per channel based on scope, not a percentage of ad spend. Our incentive is squeezing more out of cheaper clicks, not growing your budget. Pricing is discussed transparently on the discovery call.

We start with an import, but we don't stop there — Microsoft's auction, demographics and device mix are different, so we rebid, restructure and layer on LinkedIn profile targeting that Google can't offer. A one-click import left unmanaged is where most Bing accounts quietly waste money.

Fast, if you already run Google Ads — we inherit your proven keywords and copy, so useful data arrives within the first two to four weeks. From-scratch accounts follow the normal search timeline of 30–60 days to statistically meaningful signal.

A live dashboard plus a monthly readout — including a side-by-side comparison with your Google performance so you can see exactly what the Microsoft network adds.

Speak with a Bing Ads expert today

Ready to expand your reach with Microsoft Advertising? Dylan can help you tap into Bing's unique audience and use LinkedIn targeting for your business.

Dylan Klichowicz

Search Ads Specialist

Expand your
search reach.