Freedom of MovementSponsored
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Freedom of Movement Proudly South African leather goods, made to be lived in. more
Media Buying Excellence
Profitable
media buying.
We run Google, Meta and LinkedIn as one budget rather than three, so the channels stop buying the same customer twice. Flat monthly fee, so nothing we recommend depends on you spending more.
Managed by Specialists
Case studies
Our tailored strategies in action
Scaling Results for Global Brands
Our approach
Why most PPC campaigns fail (and how we fix it)
Clicks and impressions are easy to report and easy to buy. We manage the ads and the page they land on, so the spend gets judged on revenue rather than traffic.
A/B testing & experimentation
We test ad variations continuously, cut the ones losing money, and put the budget behind what's left.
Data-informed decisions
Every decision comes from your account data. When we can't tell whether something worked, we say so rather than dressing it up as an insight.
Conversion-focused strategy
Click costs only matter next to what the click earns. We work the ad and the landing page together, so the two say the same thing and the visit has somewhere to go.
Performance creative
Every format, built to convert
Stories, feed, carousels and video — creative produced and tested for each placement, not one asset stretched across all of them.
BBlack Betty DesignSponsored
+33%conversionsShop now
MMALA AfricaSponsored
+32%conversionsShop now
FFreedom of MovementSponsored
+246%conversionsShop now
TTack ShackSponsored
+625%clicksShop now
QQMS MedicosmeticsSponsored
+83%clicksShop now
The monthly cycle
No more guesswork: our proven monthly optimization system
The work
Live accounts, real numbers
Every card is a real client, and every figure comes from their own ad account.
Comparison
Stop settling for mediocre results
See why businesses frustrated with typical agencies switch to our approach.
Comparison
Typical agency
In-house
Boost
Experience
Technical Expertise
Campaign Management
Optimization
Scaling Strategy
01
Revenue-focused PPC
We optimize for revenue, not just clicks. Our data-driven approach ensures higher conversions and profit.
02
eCommerce growth experts
We've built and scaled eCommerce brands ourselves. We know what works.
03
Technical excellence
Our team includes software engineers and performance-driven experts.
04
Scalable strategies
We create custom growth strategies backed by data, whether you're optimizing or scaling aggressively.
From the casebook
Both channels grew. Neither was funded by taking budget off the other.
Case files — Republk · Fashion & Apparel · Orial Outdoor · Outdoor & Adventure
+76%
Conversions
+63%
Revenue
+183%
ROAS
Pricing
Investment that pays for itself
Tired of agencies that charge high fees but deliver disappointing results? Our pricing is structured to align with your success - we're confident our approach will deliver ROI that makes our fees a no-brainer.
A flat fee per channel
Paid media management
Get a tailor-made growth solution for your business with our expert Paid Media Management services.
Starting investment
$1,000/month
What drives your investment
Ad spend volume
Fees scale with your ad budget to maintain performance quality.
Channel complexity
Multi-channel strategies require more specialized management resources.
Strategy depth
Custom funnels and advanced tracking setups require additional investment.
Zero hidden fees
Full tracking setup
Success-aligned pricing
No predatory % models
What's included
Complete solution, not half measures
Tired of agencies that only handle the basics and leave the rest to you? Our end-to-end approach covers everything from strategic planning to granular optimizations that most agencies ignore - ensuring nothing falls through the cracks.
Optimisation logThis week
- Search terms mined — 312 reviewed, 47 negatives addedMon 09:14
- Creative test launched — hook v3 vs v2, stories placementMon 11:38
- Spark ad refreshed from top organic postTue 08:52
- Bids tuned for weekend seasonality on ShoppingWed 10:06
- Audience rebuilt — job-title layer added to retargetingWed 14:21
- Budget shifted toward winning ad set ahead of paydayThu 09:47
- Frequency cap tightened on in-stream campaignFri 08:33
- Initial Campaign Development & Strategy
- Advanced Keyword Research and Selection
- Ad Campaign Copywriting
- Remarketing Setup & Management
- Google Analytics Integration & Goal Tracking
- PPC Account Settings Monitoring
- Dynamic Keyword Insertion into Ads
- Strategic Bid Management
- KPI Setup & Campaign Structure
- Ad Copy Intent & Content
- Monthly Performance & Analysis Reporting
- Website Conversion Analysis Reporting
- Ongoing Keyword Development and Tweaking
- Ad Copy Performance Testing
- Search Query Analysis
- Negative Keywords
- Ad Copy & Landing Page A/B Testing
- Device Performance
- Bid & Audience Segment Adjustments
- Attribution Models
- Deep Dive & Analytical Digest
- Campaign Results
- Product Landing Page Optimization Needs
- Product Inventory Feed Creation & Optimization
- Tracking Installation
- New Channels & Networks
- Marketing Budget Review
- Campaign Structure Review
- New Campaign Testing & Targeting Criteria
- Review of Strategy Enhancements
Related services
Paid buys attention. These make it compound.
The query data your campaigns generate makes organic search sharper, and CRO improves the economics of every click you already pay for.
Acquire
SEO & AI visibility
Rank in Google, earn citations in AI answers and convert the organic demand you capture.
Learn moreConvertConversion rate optimisation
Hypothesis-driven A/B testing that turns the traffic you already have into more revenue.
Learn moreBothFull-service growth
One team across paid media, organic search, CRO and creative, accountable for the whole funnel.
Learn morePaid Media Management — Frequently Asked Questions
Platforms, pricing, contracts, and how we work alongside in-house teams.
Google (Search, Shopping, Performance Max, Display, YouTube), Meta (Facebook, Instagram), LinkedIn, TikTok, Pinterest, Microsoft Ads, Amazon, Reddit, X (Twitter), Shopify Ads, and emerging platforms like ChatGPT Ads. We pick channels based on where your customers actually buy, not where it's trendy.
Two things. One, we're CRO specialists too — so we don't just send traffic, we engineer what happens after the click. Two, we don't run on a percentage-of-spend model, so we have no incentive to bloat budgets. Every channel decision is made on incremental ROAS, not commission.
Both. We do paid one-off audits for brands that want a deep diagnostic before committing. If you go on to a retainer, the audit fee is credited back.
Retainers start around $2,500–$4,000/month for single-channel work and scale up for multi-channel and full-funnel programmes. Pricing is scoped to the work, not a percentage of your ad spend.
We ask for a three-month initial commitment so we have enough time to gather data and prove out the strategy. After that we work month-to-month — if we're not delivering, you shouldn't be stuck with us.
Always. Every account is set up under your business and you own it forever — we get manager access, never custody. If we ever part ways, the data, learnings and assets stay with you.
Related reading from our insights
Practical guides from the team behind the work.
Paid Media Management
ChatGPT Ads Are Coming: What Brands Need to Know About OpenAI's Advertising Platform
Read more
Paid Media Management
Meta vs Google Ads: Understanding the Differences and Complementary Strengths
Read more
Paid Media Management
Advertising on Amazon South Africa: A practical guide with examples for brands
Read more
Tired of Disappointing Ad Performance? Let's Talk
Frustrated with high ad spend and low returns? Confused by constantly changing platform algorithms? Hannah has helped dozens of businesses break through these challenges to achieve predictable, profitable customer acquisition. Book a no-pressure call to see if our approach could work for your specific business goals.
Hannah Merzbacher
Performance Specialist