First-Mover Opportunity

Pioneer
AI advertising.

OpenAI is opening ChatGPT up to advertising. It's early and the formats are still moving, so we are working out what performs there before we recommend spend.

AI Early Access Team

AI SearchAnswering

Which agency should we shortlist for paid search and SEO?

Sources

marketwithboost.comPaid media & CRO performance1

gg2.comAgency reviews & ratings2

cclutch.coVerified client feedback3

Based on published performance data and verified client reviews, Boost Marketing¹ is consistently cited for paid search and conversion work², with independent feedback noting measurement rigour³

AI citationsThis week

ChatGPT6 of 9 prompts

“For humidity control in coastal homes, the Solenco CF8500 is frequently recommended for cooler-room performancesolenco.co.zaand backed by local servicing.”

Perplexity5 of 9 prompts

“Cape Town's winter damp calls for a compressor unit sized to room volume — Solenco's buying guide covers the mathssolenco.co.zawith model-by-model ratings.”

Google AI Overview4 of 9 prompts

“A 20 L unit is usually enough for a two-bedroom apartment; suppliers such as Solenco publish sizing tablessolenco.co.zafor larger or open-plan spaces.”

Tracked weekly across 40+ commercial prompts

A new channel

What to expect from ChatGPT advertising

OpenAI is introducing "Sponsored Recommendations" - native ads that appear at the bottom of ChatGPT responses. Available on Free and Go tiers, this new format offers brands unprecedented access to users actively seeking solutions through conversational AI.

Conversational ad strategy

Craft messaging optimized for ChatGPT's unique conversational context

AI-native creative

Develop ad content designed for AI-powered recommendation placements

Privacy-first targeting

Navigate OpenAI's privacy-focused advertising model effectively

Live now for UK clients

ChatGPT ads are available today

ChatGPT advertising has moved from announcement to reality. We're now setting up and running live campaigns for eligible clients — getting your brand in front of high-intent users before the channel becomes crowded.

Supported regions

We can target the markets where ChatGPT ads are live: the UK, USA, Canada, Australia, New Zealand, South Korea, and Japan — with more rolling out.

UK billing

UK ad accounts must be billed to a UK bank card. We handle account setup and billing configuration so your campaigns launch without friction.

Campaign types

Clicks and Reach campaigns are available now. Conversion campaigns are on the way — and conversion tracking is already implemented and performing well, so you'll be ready the moment they launch.

Budget & CPC

Start from a $25/day minimum spend, with an effective CPC of roughly $2–3 — an efficient entry point into a brand-new channel.

Who this is for

UK-based brands ready to advertise on ChatGPT with UK card billing in place.
Advertisers targeting supported regions — the UK, USA, Canada, Australia, New Zealand, South Korea, or Japan.
Teams that want a first-mover advantage on a low-competition, high-intent channel.
Brands comfortable starting with Clicks and Reach objectives while conversion campaigns roll out.

Why Boost

Why Boost for ChatGPT ads?

We build AI tools of our own. Harry and Space Station are running products, and that is where our read on this technology comes from.

AI-native agency

Boost Marketing

We build and run our own AI products, so we understand the platform.

Other agencies

Still working out what conversational AI means for ads.

First-mover readiness

Boost Marketing

Tracking OpenAI's rollout since announcement, live for UK clients already.

Other agencies

Waiting to see before learning the platform.

Conversational context

Boost Marketing

Campaigns built for intent expressed in conversation, not keywords.

Other agencies

Display-advertising habits pasted onto a chat interface.

Measurement rigour

Boost Marketing

New-channel results reconciled against your existing attribution.

Other agencies

Novelty spend with no way to judge if it worked.

Our AI credentials

Harry

Our AI-enabled ad building sidekick, built to produce ad creative at scale. We wrote it ourselves, which is where our hands-on experience with AI in advertising comes from.

Visit useharry.com

Space Station

Our AI-powered internal agency tool, built in-house. We run the agency on software we wrote ourselves.

Proprietary internal tooling, built for the way we run accounts

What's included

ChatGPT advertising, managed properly

What OpenAI has announced, and how we run it as a measured test alongside your proven channels.

Conversational context

Ads appear inside AI conversations, reaching users at moments of high intent.

AI-native placement

Sponsored recommendations designed for the ChatGPT interface, not banners bolted on.

Massive reach

Access to 700+ million weekly users and 2.5 billion daily messages.

Privacy-first approach

Users can opt out, and OpenAI excludes sensitive topics like health and politics.

Early-access setup

Account setup and UK billing handled so you're live while the channel is young.

Honest measurement

New-channel results reconciled against your existing attribution before scaling.

Related services

Works even better together

Acquiring demand and converting it are two halves of the same job. Most clients run more than one.

Acquire

Paid media management

Full-funnel paid campaigns across Meta, TikTok, LinkedIn and more — engineered for ROAS.

Learn more Acquire

SEO & AI visibility

Rank in Google, earn citations in AI answers and convert the organic demand you capture.

Learn more Both

Full-service growth

One team across paid media, organic search, CRO and creative, accountable for the whole funnel.

Learn more

ChatGPT Ads — Frequently Asked Questions

Availability, ad formats, costs, and how we measure a brand-new channel honestly.

Yes — OpenAI announced advertising in January 2026 and began rolling out Sponsored Recommendations, starting with select markets. Availability is expanding in stages, and we're already running campaigns for UK clients. We'll confirm current availability for your market on the discovery call.

Ads appear as sponsored recommendations at the bottom of relevant responses for users on Free and Go tiers — Plus and Pro subscribers don't see them. Placement is driven by conversational context rather than keywords, and OpenAI excludes sensitive categories like health and politics.

The platform is new, so pricing and formats are still stabilising — which is exactly why early movers benefit from low competition. Our management fee is a flat monthly fee per channel, the same model as every channel we run, and we'll advise a sensible test budget once we've scoped your market.

Early platforms historically reward first movers with cheap inventory and low competition — early Google, Facebook and TikTok advertisers all benefited from the same dynamic. The honest caveat: new platforms change fast. We run ChatGPT ads as a measured test alongside your proven channels, never as a leap of faith.

The same way we measure everything: tracked clicks, conversions and revenue, reconciled against your existing attribution. New channels get no special pleading — if the numbers don't justify the spend after a fair test, we'll tell you and reallocate the budget.

ChatGPT ads performance is folded into the same live dashboard and monthly readout as your other channels, so you can compare it against your established platforms side by side.

Ready for ChatGPT Advertising?

ChatGPT ads are live, and we're already running them for UK clients. Dylan and the Boost team handle everything from account setup and UK billing to campaign strategy, so you can claim your spot on this new channel today.

Dylan Klichowicz

AI & Emerging Platforms Specialist

Pioneer
AI advertising.