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Social Media Scaling Experts
Predictable
Meta growth.
We use the Meta pixel and CAPI to send clean conversion signal back to Facebook and Instagram, so the auction learns who actually buys.
Meta Certified Specialists
Meta platforms
Advertise on Facebook and Instagram
Our Facebook Ads management service targets your brand's visibility specifically on Facebook and Instagram, connecting with customers where they frequently engage. By expertly crafting campaigns tailored for these platforms, we ensure your message resonates directly with your audience, enhancing interaction and driving conversions on the most popular social media sites.
Boost your brand on Facebook with strategic PPC ads, tapping into a vast user base for maximum impact.
Capture attention on Instagram with visually stunning PPC ads, perfect for a highly engaged, trend-savvy audience.
Pricing
Facebook Ads management
Get a tailor-made Facebook advertising solution that drives engagement and conversions.
Facebook Ads management
Starting at
$1,200/month
Flat monthly fee per channel — never a percentage of your ad spend.
How we determine pricing
Your advertising budget
The budget assigned for ad spend will influence the management fees.
Channel deployments
The number of channels you choose to run advertising on will influence the management fees.
Strategic requirements
The best results come from a tailor-made solution designed to suit your goals and objectives.
Why Boost
What makes Boost different
Creative direction
Boost Marketing
New hooks and formats briefed from what the auction data says is winning.
Typical agency
The same tired creative running until performance collapses.
Audience strategy
Boost Marketing
Structured prospecting and retargeting built on your first-party data.
Typical agency
Broad interests boosted from the page and left to drift.
Tracking after iOS 14
Boost Marketing
Conversions API and back-end reconciliation so numbers reflect reality.
Typical agency
Pixel-only reporting that lost touch with reality years ago.
Scaling discipline
Boost Marketing
Budgets raised on winners methodically, without resetting learning.
Typical agency
Spend doubled overnight, performance tanked by lunchtime.
What's included
What's in your Meta Ads management
Creative, audiences, tracking and scaling — the four levers that decide Meta performance, managed as one system.
Lookalike audiences
New customers found by modelling your best existing buyers.
Creative testing
Hooks, formats and CTAs tested scientifically to find what resonates.
Conversions API tracking
Server-side events and back-end reconciliation, so iOS changes don't blind your reporting.
Attribution clarity
Know which ads actually drive purchases, not just clicks.
Placement strategy
Feed, Stories, Reels and Marketplace chosen by what converts, not sprayed everywhere.
Budget scaling
Spend increased on winners without resetting the learning phase.
Related services
Works even better together
Acquiring demand and converting it are two halves of the same job. Most clients run more than one.
Acquire
Paid media management
Full-funnel paid campaigns across Meta, TikTok, LinkedIn and more — engineered for ROAS.
Learn moreConvertConversion rate optimisation
Hypothesis-driven A/B testing that turns the traffic you already have into more revenue.
Learn moreBothFull-service growth
One team across paid media, organic search, CRO and creative, accountable for the whole funnel.
Learn moreFacebook & Meta Ads — Frequently Asked Questions
Costs, creative, iOS tracking, and how we run Meta campaigns that hit ROAS targets.
Facebook ad costs vary by industry, audience and creative quality. Typical CPMs sit between $5 and $25 in most markets; cost-per-result is what actually matters and depends on your funnel and product. We model expected CPM, CTR and CPA from the start so you know what to budget for.
We don't replace your creative team, but we direct creative based on what's actually winning in the auction. We brief your designers or video editors with proven hooks, formats and messaging angles — and where you don't have in-house production, we partner with creative studios who do.
We use the Conversions API (CAPI) for server-side event tracking, configure aggregated event measurement properly, lean into Advantage+ campaigns where they work, and reconcile against your back-end data so reporting reflects reality rather than just Meta's modelled numbers.
Boosting is the Meta equivalent of pressing 'easy mode' — limited objectives, no proper audience structure, no advanced placements. A real campaign uses the Ads Manager with the right objective (Sales, Leads, Traffic), structured audiences, controlled placements, and creative tested in a scientific way. That's where the real ROAS lives.
Yes — Boost Marketing is a Meta Business Partner. We have direct access to Meta reps for account support, beta features, and policy escalation.
Yes — both are managed through the same Meta Ads Manager. We choose placements (Feed, Stories, Reels, Marketplace, etc.) based on which surfaces are converting best for your audience, rather than spraying everywhere.
Performance campaigns usually exit the Meta learning phase within 7–14 days and start producing reliable data in week two. Optimised, stable performance typically takes 4–8 weeks as we gather data, test creative iterations, and let the algorithm calibrate.
Related reading from our insights
Practical guides from the team behind the work.
Connect with a Facebook Ads expert today
Want to tap into Facebook's massive user base to grow your business? Hannah is ready to help you create compelling Facebook Ad campaigns that engage your target audience and drive results.
Hannah Merzbacher
Social Media Advertising Specialist