Real Estate
Pam Golding Mauritius - Leads Up 65%, Click Costs Down 42%
Google leads up 65% and click-through rate up 107%, with each click costing 42% less than before the handover.
+65%
Google Leads
+107%
Google CTR
-42%
Google CPC
These figures are a snapshot taken on 19 August 2026. The live report shows the latest available result.
See the live report →The story
Pam Golding has been selling Mauritian property for close to twenty years, with offices in Black River on the west coast and Grand Baie in the north. The market is almost entirely international: buyers researching an island purchase from another country.
Objectives
Reach international buyers researching Mauritian property, and do it without paying a premium for every click.
Our approach
A doubled click-through rate on halved click costs points at the same cause: the ads were reaching the wrong people. Tightening who saw them fixed both numbers at once, and lead volume followed.
The results
Traffic grew while each click cost 42% less and lead volume rose 65%.
- Google leads up 65%.
- Google click-through rate up 107% and cost per click down 42%.
- Meta conversions were up 2% across its matched period.
"More leads for less money per click, because the ads reached a more relevant audience."
