Jewellery & Accessories
Meivee - Google Clicks Up 390% at 35% Lower Cost
Google clicks rose 390% against month one while cost per click fell 35% and click-through rate improved 21%.
+390%
Google Clicks
-35%
Google CPC
+21%
Google CTR
These figures are a snapshot taken on 19 August 2026. The live report shows the latest available result.
See the live report →The story
A South African gifting brand that curates and builds gift boxes for weddings, new babies, birthdays and corporate occasions, alongside a range of 18k gold-plated waterproof jewellery made on stainless steel.
Objectives
Turn a gifting brand with no paid media history into an account that sells reliably outside the seasonal peaks.
Our approach
Gifting demand spikes around occasions and dies between them, so the account had to work in the quiet weeks too. Meta was built for the browse-and-discover side, Google for people already searching for a specific gift.
The results
Google traffic grew nearly fivefold from month one while each click became 35% cheaper.
- Google clicks up 390% and click-through rate up 21% against month one.
- Google cost per click down 35%; Meta cost per click down 9%.
- Outcome percentages are omitted because month-one conversion volume did not meet the publication threshold.
"A much larger pool of lower-cost traffic now supports the two-channel account."
