Outdoor & Adventure
Orial Outdoor - Meta Revenue Up 303%
Revenue through Meta quadrupled, and return on ad spend improved 60% as it scaled.
+337%
Meta Conversions
+303%
Meta Revenue
+60%
Meta ROAS
These figures are a snapshot taken on 19 August 2026. The live report shows the latest available result.
See the live report →The story
Started in Durban on a straightforward complaint: good outdoor gear costs too much. Founder Dean launched with a 30L backpack and built out into drybags, drinkware and adventure kit, visiting suppliers twice a year to keep quality and sourcing honest. What began as a side hustle now ships internationally.
Objectives
Scale a small Meta presence into the brand's main sales channel without the return collapsing on the way up.
Our approach
Scaling spend is easy; scaling it while the return improves is the hard part. We grew the account against demand it had already proved rather than opening the targeting up and hoping volume would cover the waste.
The results
Revenue quadrupled, and return on ad spend improved 60% over the same matched window.
- Meta conversions up 337%, revenue up 303%.
- Return on ad spend up 60% — the account got more efficient as it got larger.
- Cost per lead down 43% over the matched period.
"Spend went up sharply. So did the return on it. Those two usually move in opposite directions."
