Outdoor & Adventure
Tack Shack - Google Clicks Up 625% at 55% Lower Cost
Google clicks rose 625% against month one while impressions increased 615% and cost per click fell 55%.
+625%
Google Clicks
+615%
Google Impressions
-55%
Google CPC
These figures are a snapshot taken on 19 August 2026. The live report shows the latest available result.
See the live report →The story
A South African equestrian supplier selling tack, gear and stable equipment to riders and yards, both retail and wholesale, and manufacturer of the Capriole product range.
Objectives
Build a Google account from nothing for a specialist retailer whose buyers know exactly what they are looking for.
Our approach
Equestrian buyers search in specifics — a brand, a size, a discipline. Building around that language rather than broad category terms grew traffic while bringing the cost of each click down.
The results
Google traffic grew more than sevenfold from month one while each click became 55% cheaper.
- Google clicks up 625% and impressions up 615% against month one.
- Google cost per click down 55%.
- Outcome percentages are omitted because month-one conversion volume did not meet the publication threshold.
"A channel that did not exist now brings in materially more traffic at a lower click cost."
