Software & Apps
Sayf by Tracker - 20,222 Platform-Reported Installs
20,222 platform-reported app installs from Google and Apple Ads during the launch campaign.
19,317
Google App Installs
905
Apple Ads Installs
20,222
Total Platform-Reported Installs
The story
Tracker's family-safety app: 24/7 visibility of loved ones through live location sharing, proactive risk alerts, and instant SOS access to armed and medical response. Launched by South Africa's best-known vehicle-tracking brand, on the App Store and Google Play.
Objectives
Launch a brand-new consumer app into a crowded family-safety category and make paid media the engine of its install base from day one.
Our approach
Google captured Play Store demand while Apple Ads covered App Store search. Creative and budget followed the platform-reported install data.
The results
Google and Apple Ads reported 20,222 app installs during the launch campaign.
- 19,317 Google download and first-open conversions.
- 905 Apple Ads installs.
- 20,222 platform-reported paid installs in total.
"A brand-new app with a working two-channel install engine."
