Stationery & Gifts
Stellarize - Google Click Costs Down 75%, Traffic Up 867%
Google traffic grew almost tenfold while each click cost three quarters less, with Meta conversions up 77% alongside it.
-75%
Google CPC
+77%
Meta Conversions
+73%
Meta Revenue
These figures are a snapshot taken on 19 August 2026. The live report shows the latest available result.
See the live report →The story
Lifestyle stationery and gifts designed by Stella — planners, journals and keepsakes aimed at mothers organising a full life. The store prices in seven currencies, so the customer base runs well past South Africa.
Objectives
Sell planners into an international audience across a full year, in a category where demand concentrates hard around the new year.
Our approach
Planners sell on a calendar, so the account has to earn its keep in the flat months too. Google click costs came down 75% across the year, which is what made buying traffic outside the peak viable at all.
The results
Google traffic grew almost tenfold at a quarter of the cost per click, while Meta conversions and revenue both grew by about three quarters.
- Google cost per click down 75%, clicks up 867% against month one.
- Meta conversions up 77% and revenue up 73%.
- Meta clicks up 68% over the same comparison.
"Cheaper traffic outside the seasonal peak gives the account room to keep growing."
