Food & Beverage
Three Fish Pantry - Meta Clicks Up 378%
Meta clicks rose 378% against month one while impressions increased 381% and cost per click fell 44%.
+378%
Meta Clicks
+381%
Meta Impressions
-44%
Meta CPC
These figures are a snapshot taken on 19 August 2026. The live report shows the latest available result.
See the live report →The story
A South African food brand launched in 2024, named after the three fish on the family crest. Apple and saffron jam, hot honey, beetroot and sunflower dukkah, peppadew muhammara — handmade jars built around combinations most pantries have not tried.
Objectives
Get an unfamiliar range of flavours in front of people who buy on curiosity, and make the first order pay for itself.
Our approach
Nobody searches for peppadew muhammara. The demand has to be created, which puts the weight on creative and on reaching the right kind of cook — and both cost per click and cost per sale came down as that got sharper.
The results
Meta generated nearly five times the clicks of month one while cost per click fell 44%.
- Meta clicks up 378% and impressions up 381% against month one.
- Cost per click down 44%.
- Outcome percentages are omitted because month-one conversion volume did not meet the publication threshold.
"The account now reaches more relevant traffic at a lower click cost."
