Beauty & Skincare
BOA Beauty Bar - 83% More Bookings on 20% More Traffic
Conversions grew nearly four times faster than clicks, so the account converts a far larger share of the traffic it buys.
+83%
Meta Conversions
+79%
Meta Revenue
-24%
Cost per Acquisition
These figures are a snapshot taken on 19 August 2026. The live report shows the latest available result.
See the live report →The story
A South African nail and beauty group with more than twenty salons nationwide, from Cape Town to Johannesburg to Ballito. Manicures, acrylics, gel and polygel, plus a retail range of the products used in the chair.
Objectives
Fill chairs across a growing salon network without paying more per booking as the footprint expands.
Our approach
A multi-site service business fails on relevance before it fails on budget: an ad shown to someone forty kilometres from the nearest salon costs the same as one shown to a neighbour. Tightening that is where the gain came from.
The results
Clicks grew 20%. Conversions grew 83%. The account now converts a much larger share of what it pays for.
- Meta conversions up 83% and revenue up 79% against month one.
- Clicks up only 20% over the same period — the improvement came from conversion rate, not traffic volume.
- Cost per acquisition down 24% and return on ad spend up 29%.
"Better bookings from roughly the same traffic beats more traffic every time."
