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Beauty & Skincare

Novexpert - Meta Clicks Up 82%

Meta clicks rose 82% as impressions increased 127% over the matched period.

Novexpert brand imagery

+82%

Meta Clicks

+127%

Meta Impressions

These figures are a snapshot taken on 19 August 2026. The live report shows the latest available result.

See the live report →

Client

Novexpert

Service

Beauty & Skincare

The story

A French skincare laboratory that started as a research centre before it became a brand. Novexpert formulates and manufactures in France, holds patents on its own actives, and builds around ingredients like hyaluronic acid, vitamin C and magnesium in products of natural origin.

Objectives

Sell more skincare online without paying more for each customer than the range can carry.

Our approach

Skincare buyers research before they buy, so the win here was in cutting wasted reach rather than adding to it. Clicks grew 82% across the coverage-complete window, giving the account a larger pool of relevant traffic to convert.

The results

Meta generated 82% more clicks while impressions rose 127% over the matched period.

  • Meta clicks up 82% over the matched comparison window.
  • Meta impressions up 127% over the same period.
  • Outcome percentages are omitted because the baseline volume did not meet the publication threshold.

"More qualified traffic is now available for the next conversion-rate improvement."

Continue reading

View all stories
ClientResults
  1. 01

    QMS Medicosmetics

    Beauty & Skincare

    +83%

    Meta Clicks

    -43%

    Meta CPC

    +17%

    Meta CTR

  2. 02

    BOA Beauty Bar

    Beauty & Skincare

    +83%

    Meta Conversions

    +79%

    Meta Revenue

    -24%

    Cost per Acquisition

  3. 03

    Black Betty Design

    Jewellery & Accessories

    +33%

    Google Conversions

    +40%

    Google Revenue

    +89%

    Google ROAS

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