Beauty & Skincare
QMS Medicosmetics - Meta Clicks Up 83% at 43% Lower Cost
Meta clicks rose 83% against month one while cost per click fell 43% and click-through rate improved 17%.
+83%
Meta Clicks
-43%
Meta CPC
+17%
Meta CTR
These figures are a snapshot taken on 19 August 2026. The live report shows the latest available result.
See the live report →The story
A German clinical skincare brand founded in 1986 by Dr Erich Schulte, who noticed while treating burns and accident patients what collagen did for skin repair. The range is built on that: collagen-led formulations sold through spas and clinics, including the Burj Al Arab and Mandarin Oriental Bangkok.
Objectives
Take a clinic-and-spa brand to direct online sale, in a category where the price point makes cheap traffic worthless.
Our approach
Premium skincare does not convert on reach alone. The work was in finding buyers who understood the offer, bringing click costs down while traffic grew.
The results
Meta generated 83% more clicks than month one while each click cost 43% less.
- Meta clicks up 83% against month one.
- Cost per click down 43% and click-through rate up 17%.
- Outcome percentages are omitted because month-one conversion volume did not meet the publication threshold.
"More traffic at a materially lower cost per click gives the account a stronger base to convert."
