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Home & Living

By John Designs - Meta Orders Up 106%

Meta orders rose 106% while revenue increased 57% and return on ad spend improved 64% after handover.

By John Designs brand imagery

+106%

Meta Conversions

+57%

Meta Revenue

+64%

Meta ROAS

These figures are a snapshot taken on 19 August 2026. The live report shows the latest available result.

See the live report →

Client

By John Designs

Service

Home & Living

The story

A Cape Town homeware brand founded by Kaylee John, a former film art director who repurposed her father's events manufacturing workshop during lockdown. Cupboard knobs shaped like animals, hand-painted coasters, cushions, wall hooks and tea towels — all made locally, all built to make someone smile.

Objectives

Bring the cost of a sale down far enough that Meta can carry more of the brand's volume.

Our approach

The matched comparison shows orders up 106% while cost per acquisition fell 54% and return on ad spend rose 64%.

The results

Orders rose 106% while revenue and return on ad spend both improved.

  • Meta conversions up 106% and cost per acquisition down 54%.
  • Revenue up 57%.
  • Return on ad spend up 64%.

"More orders at a lower cost each, with stronger return on ad spend."

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ClientResults
  1. 01

    MALA Africa

    Home & Living

    +32%

    Meta Conversions

    +128%

    Meta Revenue

    +101%

    Meta ROAS

  2. 02

    Solenco

    Home & Living

    -26%

    Google CPC

    +13%

    Google CTR

  3. 03

    Black Betty Design

    Jewellery & Accessories

    +33%

    Google Conversions

    +40%

    Google Revenue

    +89%

    Google ROAS

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