Home & Living
MALA Africa - Revenue Up 128%, ROAS Up 101%
Revenue grew four times faster than order volume while return on ad spend doubled.
+32%
Meta Conversions
+128%
Meta Revenue
+101%
Meta ROAS
These figures are a snapshot taken on 19 August 2026. The live report shows the latest available result.
See the live report →The story
A Dutch interiors brand built around handmade African craft — chairs, benches, cushions and side tables made from natural materials by African artisans, selected piece by piece rather than ordered by the container.
Objectives
Sell higher-value furniture online, where the considered purchase makes the usual social-ad playbook a poor fit.
Our approach
For a considered purchase, more orders is the wrong target on its own. We worked on reaching buyers ready for the larger pieces rather than chasing volume at the cheap end of the range.
The results
Order count grew 32%. Revenue grew 128%. The gap between those two numbers is the whole story.
- Meta revenue up 128% on 32% more orders.
- Return on ad spend up 101%.
- Cost per acquisition down 14% and click-through rate up 7%.
"Selling more of the expensive pieces beats selling more pieces."
