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Solenco - Google Click Costs Down 26%
Google click costs fell 26% while click-through rate improved 13% over the matched period.
-26%
Google CPC
+13%
Google CTR
These figures are a snapshot taken on 19 August 2026. The live report shows the latest available result.
See the live report →The story
Solenco sells air treatment and lifestyle appliances into the South African market, with a range built around low-draw products that keep working through load shedding and stay kind to an inverter.
Objectives
Hold and grow a mature Google account over years rather than quarters, in a category where demand swings with the season and the grid.
Our approach
An account this old rewards maintenance over reinvention. The work is continuous: watching what the season does to demand, moving budget as it shifts, and refusing to rebuild something that is working.
The results
Google traffic became cheaper and more relevant over the coverage-complete matched period.
- Google cost per click down 26%.
- Google click-through rate up 13%.
"Cheaper clicks and a stronger click-through rate moved in the right direction together."
